John CostelloJan 31, 20233 minHow to Start Creating Thought LeadershipThought leadership content is crucial for establishing expertise in a specific industry or field and building relationships with...
John CostelloJan 30, 20234 minWhat Makes a Story Newsworthy?If you're ready to make an announcement about an initiative or change at your company, chances are you already believe that it's...
John CostelloJan 25, 20233 min5 Enterprise Tech Publications to KnowPeople aren't just getting their news from one or two major sources anymore. In today's highly-fragmented, hyper-specialized media...
John CostelloJan 24, 20234 min50+ Announcement Ideas & ExamplesA strong news pipeline is a key component of an effective PR program. Since major announcements, like multi-million dollar funding rounds...
John CostelloJan 19, 20233 minAP Style Tips: Capitalizing Job TitlesAP Style, also known as the Associated Press Stylebook, is the go-to guide for journalists and media across the country. This style guide...